What is the key philosophical difference between a “Living Room TV” and Mobile TV?
Should the Mobile TV piggy back on another application?
How to synergize FTA and Pay TV business models to design a "cash cow"?
How the value lost by low resolution and smallness of the screen be compensated?
How can the vendor deliver an appropriate value to the user during each phase of the user life cycle?
What solutions will it disrupt in the market place and what enhanced or different value should it offer to achieve disruption?
How to monetize content?
How to build a tangible value proposition?
How to ensure rapid adoption and increased usage?
What are the content that have the potential to rapidly integrate into the lifestyles?
What would it take for the potential users to relate themselves to the content?
How to rapidly build up a brand?
How to facilitate what, where and when?
What role does the Living Room TV content play in the customer lifecycle of Mobile TV user