18003gguru.com
 

3g website
3gguru
BLOG(3) | PUBLISHER | ADVERTISING


Will Application Convergence fail 3G
Convergence excites for it is able to offer high end features to a common man at very little extra cost - thanks to the advancements in microprocessor technology.

Convergence also excites masses to invest on it, little realizing that they will hardly use the secondary features during the lifecycle of its usage.

Convergence is in fact a cherished dream of engineers to achieve optimum resource utilization.

My experience also tells me that pushing convergence of diverse services can cause the fatal syndrome of value dilution to take over - forcing secondary services to struggle all through their lifecycles. Read More...

Mobile TV-A Fallacy from the Day One...
The living room needs are more laid back and general in nature, whereas the on the go needs are more specific and require prescriptive solutions. It was indeed a fallacy to call the solution for on the go information and entertainment needs a Mobile TV. It is even a greater fallacy to develop this solution on the lines of living room TV. Read More...

Whither 3G...
3G has shattered the hopes of mobile operators to develop cash cows. In desperation, they are launching hundreds of applications, hoping that at least one succeeds. Read More...

Dot Mobile Crash...
History is getting ready to repeat itself if the investors in the Dot Mobile space do not discipline their investments in the near future – otherwise it is a crash building to happen. Read More...

Godfathering Wimax...
Will Intel be able to create a success story with WiMax in the mobile space, given that 3G has faltered in that space; unlike WiFi , it uses a licensed spectrum that passes the control to the mobile operators, who have their own agenda. Read More...


 

 

Top Stories
bul
bul
bul
bul
bul
bul
bul
bul
bul
bul
 
Six Value Mantras - Designing Success of High Technology Applications

Mantra#1: Synergize
Synergize the application with an appropriate technology to maximize its functional value

Mantra#2: Harmonize
Harmonize the application design and usage with the existing lifestyle

Mantra#3: Verticalize Packaging
Package the application into market specific solutions and steer each solution separately across the Chasm

Mantra#4: Disrupt
Position the application in each specific market to disrupt the incumbent solutions, establishing the leadership of that application.

Mantra#5: Focus
Build a strong application focus to increase appreciation, leading to increased perceived customer value

Mantra#6: Ecologize
Establish a user centric application ecosystem to deliver an appropriate value during each phase of the customer life cycle



Industry Innovations

Convergence Dynamics - Governing Laws
Law of Convergence: Diverse applications or applications addressing the same need in a convergent suite dilute each other's focus; hence dilute each other's "perceived value".

Corollary 1 Users subconsciously nominate an application in a convergent suite that is the most important to them as the principal and all other instantaneously become secondary

Corollary 2 Applications addressing the same need are more likely to co-exist and experience lesser dilution in their "perceived value" than the diverse applications

Corollary 3 Secondary applications that are diverse, typically struggle through out their lifecycles, unless a very special focus is brought on to them. These applications will only experience greater usage for the time the focus is there

Corollary 4 If the primary application has a strong value proposition, then all secondary applications diverse or otherwise will have to struggle much harder to experience greater usage

Corollary 5 Human Psyche will not allow two principal applications to co-exist in the same convergent suite

Humans are excited to buy convergent applications but they make a little use of all but one - an interesting conflict between different faculties of human psyche

Mobile TV - 14 Key Questions for designing its success
1.

2.
3.

4.

5.

6.


7.
8.
9.
10.

11.

12.
13.
14.
What is the key philosophical difference between a “Living Room TV” and Mobile TV?
Should the Mobile TV piggy back on another application?
How to synergize FTA and Pay TV business models to design a "cash cow"?
How the value lost by low resolution and smallness of the screen be compensated?
How can the vendor deliver an appropriate value to the user during each phase of the user life cycle?
What solutions will it disrupt in the market place and what enhanced or different value should it offer to achieve disruption?
How to monetize content?
How to build a tangible value proposition?
How to ensure rapid adoption and increased usage?
What are the content that have the potential to rapidly integrate into the lifestyles?
What would it take for the potential users to relate themselves to the content?
How to rapidly build up a brand?
How to facilitate what, where and when?
What role does the Living Room TV content play in the customer lifecycle of Mobile TV user

Should Govts Invest on Broadband Infrastructure?
AJ says:
It is not the role of Federal or State Governments to invest in Telecom infrastructure. Their role is to make the regulatory policy that makes commercial investment acceptable and ensure they deliver on their promises. Read More

Mike Gauba comments:
"An uninhibited access to information is a primary human need to survival like water and power" Read More

Country Analysis
3g analysis
China
 
India
India
 
Post Your Job
divide
Ask a Question
bul
NETWORK GURU
bul
MARKETING GURU
 
divide
Register for Free Newsletter



Enter your Email

The Power of DRM in New Media Advertising. Read More...
divide
Content Distribution: The Wrong Way. Read More...
divide
Entriq launches Miratunes Service on Mobile Platform. Read More...
divide
 

 

 

 
+

+

+

+

+

Q1:
Q2:
Q3:
Q4:

Q5

Mobile Content World Asia Adjourns Sine Die
Going by the topics of the panel discussions and their proceedings, it was interesting to observe that the conference had also graduated with the maturing of the industry in the region. Read More...

Mobile Podcasting - Designing its Success
Usability issues are of paramount importance in Mobile Podcasting. Prior experience proves that the early adopters may occasionally pull content, but the mass-market will not. Rather, it appears that the subscription push model may be most suitable, both in terms of user experience and network utilization. Read More...

Mobile TV & the Great Vendor Conspiracy
Putting aside vendor-sponsored research, users have yet to adopt Mobile TV. Furthermore, it is unclear whether a technology exists that can actually deliver streamed TV to the mass-market. Read More..

WiMAX - A Panacea for Indian Last Mile and Mobile Broadband Challenges
This year 2007 is being viewed as the inflection point in time for "real" WiMAX growth. Globally, the market seems healthy for WiMAX equipment and services.

Service provider strategies and investment funds spent will begin to manifest more concretely through the buildup of a WiMAX subscriber base. The year will be the real test of how WiMAX will succeed in comparison to the market positioning that has taken place all this while.

The wireless broadband infrastructure market in India is estimated to reach well over USD 1billion by the end of 2007 assuming the country sees 9 million broadband subscribers by 2007. Read More...



entriq
 
Space Available for
Corporate Banner
 
Space Available for
Corporate Banner
 
Space Available for
Corporate Banner

© 2007 www.18003gguru.com