From  Entriq

Here’s what we know:

• Major brands are being attracted to online video advertising drawn by the opportunity to extend their brand message and reach a young audience.  The market is booming so much so that there is a shortage of video advertising inventory;

• More and more video (both advertising and content) is being downloaded and exchanged illegally over the Internet; and

• As national brand advertisers move online the value of this advertising content will increase as SAG talent and published music is used.  Content providers must therefore be more aware of the legal implications with video content distribution than ever before;

• There’s been a huge spike in the number of providers offering “transforming, turn-key, one-stop, comprehensive” blah, blah, blah video distribution services.

As with any high growth market, we’re seeing so many new providers enter the space, all trying to carve out their online video niche.  Unfortunately, most are creating more confusion than they are efficiency, and more risk than they are security.   The fact is that while distributing and securing advertising is multifaceted and technologically complex on the backend, the front-end of the equation, that is to the advertiser and content provider, can [and should] be transparent and risk-free.

 

Continued...