At Entriq, we describe the distributing and securing online advertising as a 3-pronged problem and solution.  Whether you work with us or someone else, whatever you do, don’t work with any one that tries to sell, I mean tell, you that all three aren’t absolutely necessary services to be successful distributing online video.

1. RIGHTS

Geography:  In what markets (domestically and internationally) do you have the right to deliver this content?  Is your online solution equipped to prevent video distribution to unauthorized and/or undesirable locations?

Media:  Across what media do you have rights to talent, music and imagery?  In traditional Television, these rights were easy to enforce and control – less so with the advent of cable – and incredibly challenging with the millions of distribution points across the Internet

Frequency:  Do the rights you own limit the number of times your commercial or content can be shown?  What about the number of months it can remain accessible?  Are you able to track where and when your video goes up and comes down online with the same precision as you can in other media?

The Entriq Solution:  A platform of products that gives content providers the flexibility to apply any number of business rules to every piece of video content to organize, manage and track that content locally, nationally or globally.  What is watched and delivered in Germany for one price, may have a totally different set of rules than what is watched and delivered in France.  The result is an incredibly easy way to organize, play and track all the important elements of a piece of video content.

 

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