2. PROTECTION

How securely are your video assets protected? Are you familiar with the process?  Do you know that if your video is being shown using Flash™ video or within a Flash ad, it is completely, 100% at risk for pirating, misuse and duplication?  Is your team staffed to monitor the backend technology of every site you run on?  The barrage of these questions may seem ridiculous, but the wrong answer to any one of these questions means your video is not well protected.

The Entriq Solution:    A platform that utilizes Digital Rights Management (DRM) to encrypt and secure, ensuring that video is played when it is supposed to be played, who it is supposed to be played to and only the number of times it is authorized to be played.  Unfortunately, security is something that most online advertising providers have not even thought of, not to mention actually provide.  This is not trivial and should be thoroughly investigated if promoted by a company that has only been in the video space for just a year or two.  Also DRM alone is not enough.  DRM can lock the content but many simple implementations are the equivalent of locking a safe and leaving the key on top.  The keys that unlock the content must themselves be protected and not handed over unless the user or viewer is properly authorized.

3. CONSEQUENCE

The financial consequences of distributing files that can be altered, distributed across non-negotiated channels and/or to non-negotiated markets can be a multi-million dollar (not to mention PR) mistake…far more expensive than the cost of due diligence and prevention.

The Entriq Solution:    A platform where advertisers don’t have to worry about breaching contracts, stolen video content or even worse, altered video content being sent around the Internet.  Entriq ensures the content is delivered to whom it is intended, when it is intended, the number of times it is intended and that it is never stolen and altered or sent around without permission of the advertisers.

We’ve been at this for over 20 years and have seen a lot of products and providers come and go as the industry has evolved.  What has stayed constant amidst the market change is that this is an all-or-nothing game.  You either understand your rights or you don’t, are either protected or at risk, and will either keep the lawyers out of your office or install a revolving door. 

Any company distributing video in any way, shape or form must understand how to securely implement Digital Rights Management (DRM) services either in place prior to or packaged with their distribution plan.  The promise to “transform the distribution and consumption of media” is great marketing.  The act of transforming the distribution and consumption of media is great engineering and product development. If you’ve got content you want to distribute, the odds are you’re already a great marketer.  How’s your development team?

 

Entriq provides a single managed service to major media companies enabling them to securely monetize and manage the distribution of their content to broadband, mobile and IPTV devices.  The Entriq solution enforces digital rights and enables content owners to take full advantage of the distribution and syndication capabilities offered by these new platforms. Entriq clients include some of the world's largest content, network and service providers in the pay media industry, including MTV Networks, WWE, NBC Universal, Inc., Major League Baseball, BT Media & Broadcasting, UFC and the International Olympic Committee. In March of 2006 alone Entriq delivered over 33 million licenses for MTV Overdrive alone. Entriq www.entriq.com is based in San Diego, CA and is a division of MIH Ltd., a wholly-owned subsidiary of Naspers (NASDAQ: NPSN).