Going by the topics of the panel discussions and their proceedings, it was interesting to observe that the conference had also graduated with the maturing of the industry in the region.

The two day (March 20-21) Mobile Content World Asia finished last week after witnessing some serious and thought provoking discussions. It drew attendees from most countries in the region including a large attendance from the Indian companies and increasing attendance from the Chinese companies. Unlike last time, there was little attendance from the Thai companies.

Going by the topics of the panel discussions and their proceedings, it was interesting to observe that the conference had also graduated with the maturing of the industry in the region. The issues that were vague last time year were more seriously discussed this time and there was a lot of focus on evolving successful business models for different types of content.

The other change that was witnessed this year was there was an appreciable attendance from the content technology vendors both in the conference and exhibition – sending a very clear message that the effective content management in the market place needs more sophisticated tools for achieving large scale adoption and integrating mobile enabled content into lifestyles through excellent customer experience.

The conference was chaired and carried through by Peter Shankman of The Geek Factory. He provided interesting insights into some of the marketing and promotional campaigns that they have undertaken for their American clients. He also provided a “geek” view of the industry – which is sadly missing in the Asia Pacific region.

 

Continued...