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Some of the key sponsors that deserve a mention here for accomplishments in their respective fields are: Buzz City – a Singapore grown company is touted as the “Google” in mobile advertising offer their solutions in 48 countries: Oghma- a French success has successfully innovated Bluetooth Advertising, going by their current success stories in Asia, this has significant potential to compete with the traditional forms of advertising as well as with both mobile and online advertising; i-PoP, a Singapore grown company, started when the mobile application industry was infancy, offers a well envisioned solution for end to end mobile value chain; Changing Worlds – an Irish outfit enhances customer value through intelligent navigation and advanced personalization techniques; Xiam, yet another Irish outfit- offers solutions to help operators to automate marketing and promotion of mobile content and services and capitalise on cross-selling opportunities

Manoj Menon the Asia Pacific head of Frost and Sullivan’s ICT practice provided a thought provoking presentation, highlighting some interesting facts that are critical but often ignored in our analysis.

I was in particular impressed by a presentation from Raghu Prasad CTO, AP at Comverse, who discussed the secrets of successful mobile content billing. It was so complete that it formed a good tutorial for someone wanting to catch up with the challenges and trends of mobile content billing.

The areas that Terrapinn may like to include for next year are monetizing mobile content through advertising and ways and means of generating traffic for sustaining advertising based business models.

The conference on the whole was well thought out and well run by Marijohn Sampson and her team – who together did an excellent job. Three cheers for them.